A Tradition of Elegance, Now and Forever

For 60 years, Apostrophe has embodied French elegance in every collection. Today, we reinforce our commitment to sustainability by highlighting premium, pre-loved pieces that are carefully selected and verified.
Join us in taking a more thoughtful approach to fashion—where every piece tells a story and every choice contributes to a lasting legacy.

Our philosophy

Timelessness at the heart of our identity

Apostrophe has always celebrated a chic, refined and timeless style — pieces designed to last through the seasons,
trends and generations.
Timeless chic isn't a trend: it's our signature.
We believe that these elegant essentials, full of history and expertise, have their place in every wardrobe.
And because sustainability starts with thoughtful choices, our second-hand platform is a natural extension of our commitment.
It gives new life to quality creations, extends their use, and reduces their impact on the planet.

APO forever

Timeless elegance, revealed every month

An exclusive selection of pieces from the house's archives, never worn, still labeled.
Offered directly by Apostrophe, these creations embody the heritage and modernity of our style, in their purest state.
Every month, discover new rare pieces—an invitation to collect the very essence of French chic.

Discover our Must-Haves of the Month
APO forever I sell I buy

  • DELIVERY FROM €4.99

    At a relay point or at home

  • SECURE PAYMENT

    Visa, Mastercard, Apple Pay, Paypal

  • VOUCHER

    Sell ​​and get an Apostrophe voucher worth 120% of the value of your item

  • CUSTOMER SERVICE

    Customer service is available
    Monday to Friday, 9 a.m. to 7 p.m.

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